Electrolux Design Lab 2008 competition
Electrolux Design Lab 2008 invites industrial design students around the world to create tomorrow’s home appliances for the Internet generation, deadline May 30.
Electrolux, a global leader in home appliances and appliances for professional use, launches the 6th edition of its annual design competition via www.ElectroluxDesignLab.com and will select a limited number of entries to compete in Zurich at the international finals October 8 & 9, 2008.
The Internet generation comprises brand-conscious, busy young professionals between 25-35 who are independent, concerned about the environment, and whose lives are intertwined with technology and online social networks. This year’s submissions should be for 2-3 years into the future and address food storage, cooking, and/or washing.
The Design Lab 2008 has a First Prize of 5,000 Euro and a six-month internship at one of Electrolux’s global design centers. The second prize is 3,000 Euro and third prize 2,000 Euro. An international jury will judge the entries based on intuitive design, innovation, and consumer insight.
Entries must be submitted by May 30, 2008 via the website. A limited number of finalists will be chosen by the end of June and invited to Zurich to make a final presentation to the jury on October 8 & 9 where the winner will be announced and the prizes awarded. For more information about the competition, high-resolution photos of previous finalists and their concepts, broadcast quality b-roll, and to watch videos from last year’s competition on Design Lab TV, visit www.ElectroluxDesignLab.com.

