AEG-Electrolux and blowUP campaigning to raise awareness about Noise pollution
If you’re in London, Berlin, Madrid, Brussels or Milan, keep an eye out for giant AEG-Electrolux posters which are measuring and displaying ambient noise levels. The giant posters created by blowUp media are driving a unique campaign to promote a “silent” washing machine from AEG-Electrolux, a leading European white goods brand. Decibel meters are being installed in and around a number of the sites to monitor ambient noise levels. These are then connected remotely to LED screens embedded in the giant poster creative where the current decibel level will be displayed. The decibel levels at each site location will also be fed to a campaign website (in UK, www.noiseawareness.co.uk) to allow users to compare noise levels in the five cities as well as find out more information on this issue.
Obnoxious noise is generated by overly loud car stereos, to the degree that they are sometimes mistaken for bombs, earthquakes, and other disasters and acts of sabotage. When feckless police forces begin to crack down on them, then there will be a mitigation of horrific sounds in both cities and small towns. Till then, I don’t want to hear people complaining about the sounds of men-at-work or human transit systems such as bus lines. Much of the soul-shattering noise produced today is made by spoiled citizens whose dogs bark non-stop, and whose stereos are meant to offend and/or draw attention–sort of like a moron’s mating-call. Whereas the sound of industry is something by which we all benefit in the larger scope of human existence. Municipalities must first concentrate on the noise pollution elements that are easy to control. Just as all politics are local, most noise problems begin with personal consideration of one’s neighbours.
I commend the AEG-Electrolux effort, because noise can drive people crazy and cause them to lose precious sleep, making them less productive at work. Noise also causes unpeaceful situations among noisemakers and people who just want to live in peaceful coexistence with the world around them.
Comment by Countess Jeanne — April 18, 2008 @ 7:02 pm