International author and speaker, Stefan Engeseth, gives away 10,000 copies of his new book, The Fall of PR and the Rise of Advertising, at the Cannes Lions International Advertising Festival. It is one of the world’s largest book releases with a retail value of €103,600.
In our harsh economic times, it is important to move business forward. That’s why author Stefan Engeseth gives away 10,000 newly printed books at the Cannes Lions International Advertising Festival, taking place June 21–27. A copy of his book will be included in all delegates’ bags. It felt so logical for the author to do this that he also in person will hand out books at the festival. His goal is to raise the economic bar with his book, which is full of creative and inspiring business ideas. It is Engeseth’s dream as an author to reach all the readers who can make a difference, so he will also give away the full book as a free download on his site www.detectivemarketing.com. Isn’t a bit too out-of-the-box to give away 10,000 books? ‘People keep telling me I think outside the box, but I really don’t know what they mean. I’ve never even seen the box,’ says Stefan Engeseth.