Road authorities launch Donâ™t Hit an Elk campaign
Originally published at Nordic Design Blog. Please leave any comments there.
Image: swedish viperFrom Schlockholm:
Swedish road authorities are set to position model elks along Swedenâ™s roadsides in an attempt to yet again remind drivers that theyâ™re at risk from elk wandering into the road.
Swedish police, SOS Alarm and Vägverket (the Swedish Road Administration) are all involved in the week-long project which is set to last until September 3, reports Dagens Nyheter.
Police are set to question drivers who pass the model elk and ask them if they saw the animal.
âœThere is a tendency for many drivers to not pay attention to that which exists on the side of the road,â project spokesman Lars Sävberger told DN.
Some 35,000 elk are hit on Swedish roads each year.
Technorati Tags: Sweden, elk, driving
