Originally published at Nordic Design Blog. Please leave any comments there.
The Web 2.0 phenomenon is everywhere now. Although not everybody clearly understand what does it mean, this term have spread already over every blog and site that care to be “on the edge”.
I do not want to explain here what does the name of Web 2.0 mean, there are many articles about it in Internet and paper media. I rather try to find out about web 2.0's influence to visual design. So this short article for designers, and about design.
The web developing all the time, and because Internet is a media, the design approaches alter. Paper media adopting the web design methods, and vice versa. Principles of identity have changed dramatically during the last 10 years, there are no 4 colors rules, and so on. Today is the turning point to the web and maybe designers need to develop their term for the new way of designing?
So can we formulate the sense of Design 2.0 as our fellows web developers and marketers do?
There is a big temptation to build some chart like Tim O'Reilly done in his article What Is Web 2.0 about Design 1.0 and Design 2.0:
Design 1.0
square corners
drop shadow
pattern backgrounds
Helvetica font
Blue and Orange
>
>
>
>
>
>
Design 2.0
Round corners
outer glow
gradient backgrounds
Cooper black font
Green and Grey
It's just an short example of the possible list. What did we got finally?
Now I see how some of you raising your hands over your keyboards to write something like: “Hey, dude, what do you have against my beloved pattern backgrounds?!”
And you will be totally right, there are no ways to determine what Design 2.0 is. The visual language and style of design vary dramatically depending on task, target auditory and many other factors. The uses of forms and graphic elements are too difficult for such classification, in one case they works, in another sucks, and this is a biggest difference of art and aesthetics from such things like business and web.
Fortunately there is no way to Design 2.0, Design 2.1 and Design 3.0.
What do you think about it? Please feel free to comment this article.