Birmingham 05 May 2008 Autoadapt already occupies a leading position in the rapidly growing market for adaptation of automobiles for the elderly and people with physical disabilities from their head office in West Sweden. Now, Autoadapt is reinforcing its product base, its distribution network and technical knowledge base through the acquisition of operations in Finish Turvax Oy.
”Autoadapt and Turvax will collaborate on several development projects. This is a very exciting time, and both companies are looking forward to creating new solutions that can help people with physical disabilities to drive cars,” concludes Peter Wahlsten, Managing Director of Autoadapts U.K.
During the past decade, Autoadapt has grown to be Europe’s largest supplier for “Adaptation of vehicles to the needs of the elderly and disabled”. Today, approximately 90% of production is exported to more than a hundred dealers in Europe, North America, Asia, the Middle East, Africa, Australia and the South Pacific.
Known and admired for her multi-tasking talents as well as her signature style, Electrolux announced today that it is tapping Kelly Ripa for the U.S. launch of its new premium appliance line – a stylishly sleek new collection that’s poised to transform America’s kitchens with a fresh jolt of European style and performance, helping today’s busy families do more — better, faster and easier.
As part of its North American launch, Electrolux also announced that it will be joining Kelly Ripa in supporting the Ovarian Cancer Research Fund, a cause important to its target consumer and to Ms. Ripa. “Ovarian cancer affects thousands of women and their families each year,” notes Ripa. “That’s why I am so grateful to Electrolux for stepping up and helping me to raise money and awareness to help fight this insidious disease.”
In addition to an interactive web site promotion that will raise money for OCRF while engaging consumers in a fun, first of its kind on-line game where they collect Kelly Ripa’s collection of designer handbags for a chance to win a suite of Electrolux premium kitchen appliances. , Electrolux is also donating a portion of retail sales of select appliances to OCRF, with the goal of raising more than $500,000 over the next two years to help fight ovarian cancer.
If you’re in London, Berlin, Madrid, Brussels or Milan, keep an eye out for
giant AEG-Electrolux posters which are measuring and displaying ambient
noise levels.
The giant posters created by blowUp media are driving a unique campaign
to promote a “silent” washing machine from AEG-Electrolux, a leading
European white goods brand. Decibel meters are being installed in and
around a number of the sites to monitor ambient noise levels. These are
then connected remotely to LED screens embedded in the giant poster
creative where the current decibel level will be displayed.
The decibel levels at each site location will also be fed to a campaign
website (in UK, www.noiseawareness.co.uk) to allow users to compare
noise levels in the five cities as well as find out more information on this
issue.
CLUB
2008-02-04
Talking, Working or Brandy: Lammhults Club Brings People Together. Design: Johannes Foersom/Peter Hiort Lorenzon
Club, the new chair from Lammhults designers Johannes Foersom & Peter Hiort-Lorenzen, is a comfortable alternative to stiff, formal meeting chairs. Designed to be grouped together wherever people meet for conversation, Club provides a relaxed setting for organized or informal exchanges of ideas and information. Club comfort suits cozy reading of a book at home or waiting for an airplane in a crowded lounge.
H&M decided to dig into the vibrant Marimekko archives and bring back the bold retro prints for their Tribute to Marimekko collection, in stores April 10. Swimsuits, dresses, scarves, tops, and bottoms will all be available in vivid color combos like red and pink, olive and orange, and red and turquoise.
Selected parts of the collection will also be sold at 10 Corso Como Milan and 10 Corso Como Seoul, and at Dover Street Market in London.
Electrolux is launching a revolutionary new oven called Inspiro, the first oven that automatically determines the right way to cook a dish to consistently achieve the desired result. The way that the Inspiro manages heat is similar to the auto focus of the camera.
“With Inspiro, Electrolux has managed to transfer professional cooking techniques into consumer homes, says German top chef Christian Mittermeier. “No other oven allows you to combine top, bottom, side, and grill for one dish without having to stop and reset the oven. I use Inspiro both at home and in my restaurant kitchen and I’m amazed at the precision of the cooking. For ordinary people it will be like having a private chef at home.”
If you need to freshen up your IKEA furniture, check out Bemz. The Swedish company offers a variety of slipcovers designed to fit IKEA’s chairs and sofas even some that swedish giant no longer sells.
They offer a wide selection of fabrics and customized slipcovers, including the new Metropolis collection. Recalling classic mid-century Scandinavian design, it’s great for creating a retro, moody atmosphere in your crib.
Bemz produces all of their products with 100% natural cotton and/or linen fibres. They have choosen their fabrics with a focus on quality and durability. All of sofa, armchair and cushion slipcovers are prewashed, preshrunk and guaranteed.
Apple today introduced the world’s thinnest notebook: MacBook Air. It measures an unprecedented 0.16 inches at its thinnest point while its maximum height of 0.76 inches is less than the thinnest point on competing notebooks. In addition to a stunning 13.3-inch LED-backlit widescreen display, MacBook Air offers a full-size and backlit keyboard, a built-in iSight video camera for video conferencing, and a spacious trackpad with multi-touch gesture support, letting users pinch, rotate and swipe. The new notebook is powered by a 1.6 GHz or 1.8 GHz Intel Core 2 Duo processor with 4MB L2 cache, and it includes as standard features 2GB of memory, an 80GB 1.8-inch hard drive, and the latest 802.11n Wi-Fi technology and Bluetooth 2.1. Starting at just $1,799, MacBook Air begins shipping in two weeks.
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