Interview with Alexander Egger

This time Alexander Egger is our guest, and he was so friendly to answer to few our questions:
NDB: Hi Alexander, many readers of NDB have seen your works, and these creations are very popular among many lovers of Scandinavian design and architecture, can you describe the creative process, how these beautiful ideas were developed?
AE: I prefer generally an conceptual approach which is interdisciplinary and located on the borders of established categorisations. Taking the risk to lose oneself in irrelevance, stumbling when walking on blurred boundaries while trying to extend horizons to gain an overview from different perspectives. Gaining an active and transversal access to culture, by all means with a tendency to a certain radicality without violence. Longing for meaning in dissenting opinions, a mutating and flexible mindset for substance and content, without the untenable ballast of programmatical theses. A recurring quest for a position of integrity, not the exclusivity of taste defines the basis of esthetics. Contrasting the affirmation of the status quo with a declared belief in a reasonless utopism without ideological or religious ballast. Leaving behind the obsolete manifestos as well heading for a not imperatively progressive future evolving of the past without nostalgia. Meandering and repetition may lead to different results than precise calculations, straight business plans, good intentions, goal-oriented causalities and hierarchized importances because of the time and intensity one devotes to things, and the agitation, nervousness, insecurity, hope, and bliss facing the possibility to fail. The images reflect the interplay between the two poles fear and transcendence, between a feeling of being lost and a peaceful feeling of saveness and not owing any particular account to nobody, a feeling of confrontation and embracement, of being in the world as an immanent part, and leaving the concrete world continuing to exist in a meta-state as set thoughts or feelings in peoples minds.

NDB: Where do you get your inspiration from?
AE: Most of my work describes an analyis of the balance of power within the perceptional process itself: Volatility on the borders of the visual field, afterimages or preimages, always a little too late or too early, images perceived on a metalevel analogue to thoughts. Everyday life, superimpositions, forms which are badly cancelled, shadows, ghosts, phantoms, spilled thoughts, dreams, nightmares, deja-vus, premonitions, traces, maps, suspended placeholders, phantasms, covered and transfigured memories. Interferences, inaccuracies, processings, noise and resonant feedback, delays, dissolution, indifference. Intuitivity, presentiments, absence, emptyness, spooky and apathetic, bleached out, lost and forgotten, absentminded, stunned, numbed, lethargic, unspectacular, inprecise, reflections in windows and shining surfaces, white noise, static, disorder, patterns, raster, grain, superimpositions, double exposures, cancellations, overpaintings, blue-penciled, crossed out, scratched out, striked off, blurry closeups, foggy transparency, unresolved threads endlessly in transition.
NDB: Tell us about your favorite work you have done?
AE: I hope that my favourite work has still to be made. I am quite unhappy with most of my work and complaining often to myself that I would have needed more time for execution, more talent and more focussed ideas, more support by the client, a better network, a better knowledge of the starting situation, …
NDB: This is a popular question that we ask our favorites. What the top three songs are currently on your playlist?

AE: I prefer the anachronistic concept of the whole album to single songs since the music I like most needs very often a certain time to develop its atmosphere. My very nordic top three of my current playlist: MoHa!, Norvegianism Jazkamer, Metal Music Machine Kevin Drumm & Lasse Marhaug, Frozen By Blizzard Winds
NDB: Can you point to three Scandinavian Architects/Designers which creations you love?
AE: More than highlight any singular designer or studio I would like to point out my believe in the the general approach of nordic design (which is probably a commonplace): sustainability, functionality, honesty, reduction, transparency, are a few catchwords.

NDB: Finally Alexander, any words of wisdom for our Nordic Design Blog readers?
AE: Words of wisdom and good advices might probably not help anybody: I am convinced that you can only learn from the mistakes you make on your own. Therefore maybe my words of wisdom would be: Don’t be afraid to make mistakes. Or even more generally: Don’t be afraid. Which never works at the end. So lets try one last answer: Don’t close your eyes when you are afraid.
NDB: Thank you, Alexander, and we wish you inspiration in your creative work!




Flash Designer Mattias Lindberg aka Fakepilot is considered as one of the best flash programmers in Nordic Countries.He states on his site: “Don’t rip off my work like Levi’s, Nokia and Usher did, hire me directly instead”. Okay, we must to admire that his works are very influential. Now we have a chance to talk with Matias, and here is our conversation:


This time 

Everyone asks me about my studio’s name. Initially it was an over the top
attempt at an ethos, but I keep the Ikuinen name as reminds me of perpetual,
humorous paradox of design. Most designs are culturally encouraged to be
ephemeral and temporal yet inveriably all design leaves a lasting impression on
our world long after it disappears.
NDB: Hi Hörður, First off all does your name have some particular meaning in Icelandic language?


