Interview with Harald Hynell
Harald Hynell is talented designer from Sweden. He is well known in Scandinavia and over the world for his innovative yet useful objects, the infamous Lap Tray is my personal favourite. We continue our habit to publish interviews with designers from Nordic Countries and here the result of our conversation with Harald:

NDB: Hi, many readers of NDB have seen your works, and these creations are very popular among many lovers of Scandinavian design and architecture, can you describe the creative process, how these beautiful ideas were developed?
HH: I view my creative process like an iterative process. In every iteration I try to focus on one of there aspects of design: style, function or technology. The business aspect is always present, but never the focus of an iteration. Normally, but not always, I start with a functional analysis and then I develop a number of alternative sets of functionality. One or two is chosen and then the style is refined and illustrated using 3D software and models. In the next step a prototype is developed and tested. A here everything would be over if things where easy and simple, but they never are. So the process starts over until I feel that I can’t get any further. Just as life in general…

NDB: Where do you get your inspiration from?
HH:
- My wife Madeleine Landou. A truly inspirational person.
- Other designers like Jonathan Ive and Jasper Morrison.
- Entrepreneurs in general
NDB: Tell us about your favorite work you have done?
HH: The Purse Dog. I’ts a new product that we are launching right now and is a first product of a series of product for women that have the ambition to offer practical things with style. Most practical things look practical, but my experience is that women also want style. The Purse Dog is a purse holder that in my opinion combine function and style in a way that I’m proud of.

NDB: This is a popular question that we ask our favorites. What the top three songs are currently on your playlist?
HH: I looked at my most played list in iTunes and here are the results:
- Daft Punk - Live at Coachella USA (April 2006)
- Es Wird Morgen, 2raumwohnung
- Angel eyes, Chet Baker
If you are looking for good music I recommend The Hype Machine.

NDB: Can you point to three Scandinavian Architects/Designers which creations you love?
HH:
- Hårleman
- Tessin
- Arne Jacobsen
NDB: Finally Harald, any words of wisdom for our Nordic Design Blog readers?
HH: Do your thing. Do the thing you love and it will be great. An easy thing to say, but It can take some time to find the thing…
NDB: Thank you, Harald, and we wish you inspiration in your creative work!
Flash Designer Mattias Lindberg aka Fakepilot is considered as one of the best flash programmers in Nordic Countries.He states on his site: “Don’t rip off my work like Levi’s, Nokia and Usher did, hire me directly instead”. Okay, we must to admire that his works are very influential. Now we have a chance to talk with Matias, and here is our conversation:


This time 

Everyone asks me about my studio’s name. Initially it was an over the top
attempt at an ethos, but I keep the Ikuinen name as reminds me of perpetual,
humorous paradox of design. Most designs are culturally encouraged to be
ephemeral and temporal yet inveriably all design leaves a lasting impression on
our world long after it disappears.
NDB: Hi Hörður, First off all does your name have some particular meaning in Icelandic language?
